Friday, March 23, 2007

Brotherhood 2.0: Unholy Child of NPR and YouTube

The new TheHill88, or the new Robert Siegel and Michele Norris?

Brotherhood 2.0 just may be the most entertaining vlogging experiment of all time. On December 31, 2006, Brothers John Green (an award-winning author of young-adult novels) and Hank Green (head of took a pledge (perhaps written in blood, but I am not sure about that) to cease all text-based communication for the year 2007. Instead, they have been posting videoblogs daily, trading off each weekday. And if a brother fails to meet his daily posting obligation, or forgetfully writes to the other brother (as John heinously did done once by way of a cc email), some sort of crazy punishment is imposed.

The results are entertaining, often quite funny, and always intelligent. While vlogging is not new, the Brothers Green infuse it with new life. They take the vlogging format--something primarily developed and defined by the youth culture at youtube---and combine it with the intelligence and rigor of your typical NPR (National Public Radio in the U.S.) All Things Considered fare. Yes, its the unholy child of NPR and YouTube, and its great.

Here's a random episode, where on February 21, 2007, John compares M.T. Anderson's novel Feed to the concept of having a whole Wikipedia in your brain.

All the videos (and most of the comments by the audience) are available at, as well as on their Vlogbrothers channel at YouTube.

The popularity of the series has already inspired Brotherhood2.0 fan and notable YouTuber Terryfic to create a tribute video to the show in the style of the opening credits of an 80's sitcom. If that doesn't intrigue you to start watching, I don't know what will.

No comments: